Case studies
Vladimír Bystrov on the social responsibility of OKD
„Mining companies are not terribly popular, especially when they mine coal. However, OKD is not only one of the largest employers in its region, it is also an exceptionally responsible company socially. To increase awareness of OKD we have prepared a year-long information campaign comprised of several phases encompassing all forms of marketing communication.”
Vladimír Bystrov, Strategy Planning Director
Radek Ivaniškin on building the image of CS Cargo
„Who had ever heard the name CS Cargo a few years ago? Yet, this is the largest logistics company not only here but also in Slovakia – and one of the largest in Central Europe. The objective of the multi-year international communications project was to systematically build the brand image and strengthen the company’s reputation, especially in financial markets.”
Radek Ivaniškin, Consultant
Martina Pařízková on the new parallel runway at Ruzyně
„At Prague airport you have one plane after another taking off and landing, but a number of flights need a second, back-up runway. The construction of a new parallel runway in Ruzyně is extremely important for further development, but not everyone thinks so. Our task is to make the public better informed about this project, to reverse the trend of one-sided negative information about the parallel runway, and to foster systematic and open communication on this topic.”
Martina Pařízková, Consultant
Pavel Richter is for free choice
„To show that not every bank charges exorbitant fees for few services, we prepared the Free Banking Choice project for Poštovní spořitelna. Everyone can, after all, freely choose which bank they want to use – perhaps based on the fees. The travelling event took place in part on town squares (gatherings for choice) and in part in the newspapers (advertisements for choice), and above all it sparked interesting discussions and angered many competitors. :-)”
Pavel Richter, Senior Consultant
Marek Roll and Autostrade against non-transparent public tenders
„When electronic tolls were introduced here, state officials tried to award this multi-billion contract to a company which they had chosen in advance. All of the other bidders were eliminated from consideration in the tender under various pretexts. The Italian company Autostrade refused to take this lying down and decided to inform the public in detail of the lack of transparency in the tender selection process. The slogan “overpriced toll” continued to be uttered many months later.“
Marek Roll, Consultant
Miloš Růžička on the wedding of Karel Gott
„The first days of 2008 ushered in colossal news: after seventy years of bachelorhood Karel Gott had married! The delicate job of breaking the news to millions of fans (literally) across the world was entrusted to our agency – never before have so many photographers and cameras been seen at a single Czech press conference or so many interviews been offered in a single day...“
Miloš Růžička, Managing Partner
Roman Šmíd on making the stock exchange more attractive
„For the stock exchange to function, someone has to be trading on it and there must be something to trade. We have prepared comprehensive communication supporting the issue of new stocks and making the exchange more attractive for retail investors as part of the repositioning of the entire Prague Stock Exchange.”
Roman Šmíd, Managing Partner
Gabriela Tomanová celebrates the 15th anniversary of Reflex
„Reflex magazine celebrated its 15th anniversary and we were part of it. The year-long roadshow project across the entire republic included traveling exhibits, serial discussions, concerts and events, all supported with various forms of marketing communication. The result: increased sales, increased readership, and a strengthening of the magazine's image.”
Gabriela Tomanová, Senior Consultant
Jana Ulbrychová warns against pneumococci
„The parents of small children often have not heard of pneumococci and the risks which this infection presents. The main objectives of our communication campaign were to increase awareness about serious pneumococcal illnesses, the risk of long-term consequences, and the existence of an effective vaccination, Prevenar.”
Jana Ulbrychová, Senior Consultant
Vladimír Zemánek on the accident in Studénka
„The collision of the inter-city express train with a fallen bridge in Studénka was a major news story in the summer of 2008. Day-long live news coverage by every television station and newspaper in the Czech Republic, Slovakia, Poland and other countries brought us all closer to the tragic aftermath of the accident. The construction company which had been repairing the bridge needed professional communication from the outset. We provided the company (within mere minutes following the misfortune) with not only a crisis spokesperson, but also an entire team to support this type of crisis communication.”
Vladimír Zemánek, Senior Consultant
